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German fund market

Survey: The biggest challenges for foreign fund companies in Germany in 2021

Chart showing the biggest challenges for foreign asset managers in Germany 2021

Germany’s decentralised structure with its different financial centres, access to distribution partners, fund-related regulation and Working from Home (WfH) as well as specific requirements from clients are the biggest challenges for foreign fund companies in the German market. Compared to the respective home markets of the asset managers, regulation in Germany causes considerably more work. These are the main findings of the survey “What hurdles do foreign fund houses have to overcome in the German market?” – the second after 2020 – which was conducted by the specialised communications consultancy Gerle Financial Communications (GFC).

Representatives of 18 companies that work for or provide services to foreign fund houses, mainly in Sales, took part in the online survey in February and March of this year. Participating firms came from Europe (twelve firms), North and South America (five) and Asia (one firm). Eight of the participants (44%) have been present on the German market for more than five years, three (17%) between three and five and four (22%) between one and three years. Three companies (17%) have only become active on the German market in the past twelve months. Continue Reading

Asset Manager Survey 2021: What are the biggest hurdles for foreign asset managers coming to the German market?

What are the biggest hurdles for foreign investment companies in the German market? Is it specific requirements of institutional clients or complex German regulations? Switch to Work from Home or cautiously returning to the office? Or is it finding the right sales contacts or pushing ahead with digitisation? The following online survey – the second after 2020 – seeks answers to such central questions. It is aimed at foreign asset managers in Germany who have only been represented here for a few years or are still planning to enter the German speaking market.

The questionnaire consists of 12 questions, so answering shouldn’t take longer than 10 to 15 minutes. The (anonymous) results of the survey can be requested by all participants at the end of the survey with no further strings attached. The survey is open until mid of March 2021. To access the link to the survey (in English), please click here.

GFC Podcast episode 5: “Digital marketing – asset managers’ sales’ best friend in these times”

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Digital Marketing, virtual investment conferences and the question: LinkedIn or TikTok? This is how you could describe the topic of the 5th episode of GFC (not the ‘Global Financial Crisis’) Podcast. How do investment companies draw attention to themselves when they can no longer meet and advise their clients face-to-face? How is the relationship between Sales (they were the topic of the last GFC Podcast) and Marketing of asset and wealth managers changing? I talk about this, traditional strategies and new tools and about the fundamental upcoming regulation on cookies with Patrick Ide, Managing Director of GrndWorX in The Hague, and Alexandra von Kalnein, Managing Director of Natango Invest in Frankfurt am Main. This podcast is in English. Here you can find the whole interview with Patrick and Alexandra in English as a PDF.

Duration of the podcast: 22:16 min.

 

GFC Podcast episode 4: Challenging times for Third Party Marketers

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How laborious institutional fund distribution has become in times of Coronavirus and lockdown, and which conclusions can be drawn from this for the future – that’s the topic of the new 4th episode of GFC (not the ‘Global Financial Crisis’) Podcast. And this time it’s completely in English. I’ve spoken to four Third Party Marketers, external sales consultants, who have been selling funds for a number of asset managers in the German speaking market (D-A-CH) and Luxembourg for decades: Natango Invest and bavi consulting (Bavicon) in the Frankfurt area, Multi Boutique Marketers (MBMs) in Luxembourg and London based Bohanan Ltd. Their verdict: No personal meetings, no pitches for new mandates and much longer investment processes – it’s been tough times and this is going to stay for a while … (original interview as a PDF).

GFC Podcast episode 3: The commission cap, EU taxonomy and long hair in lockdown

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The new, third episode of GFC (not the ‘Global Financial Crisis’) Podcast is about financial market regulation, the still threatening commission cap for life insurance and the EU taxonomy (and long hair). Original statements can be heard from opponents and supporters of the commission cap – members of the German Bundestag Carsten Brodesser (CDU) and Frank Schäffler (FDP), Dr. Peter Schwark of the Association of the German Insurers (GDV), Norman Wirth, Brokers’ Association AfW, and Axel Kleinlein of the German Association of the Insured (BdV). In addition, an interview with consultant Anke Limbach (Limbach Consulting) – management consultant and specialist for the implementation of complex organisational projects in the securities investment sector – on the EU taxonomy for sustainable investments … and why this is likely to become an even greater degree of coordination than MiFID 2.

Unfortunately, it’s all in German …

GFC Podcast episode 2: The biggest hurdles for foreign fund managers on the German market

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What are the biggest challenges for foreign investment companies in Germany? And why are German institutional investors not as special in some things as they sometimes believe – but in others they are? This is the topic of the second episode of GFC (not the ‘Global Financial Crisis’) Podcast. To this end, I announce the results of a survey we recently published on this topic and interview Christina Boeck, partner at the international strategy consultancy INDEFI. We talk about why even large established investment companies from abroad sometimes find it difficult to do business in the Federal Republic of Germany, and how foreign fund companies can best prepare themselves for entering the very fragmented German market. Unfortunately, everything is only in German …

Survey: The biggest hurdles for foreign asset managers in Germany

Specific customer requirements, fund-related regulation and access to distribution partners are the biggest challenges for foreign investment companies in the German market – or at least they were until the Coronavirus lockdown began. The highest personal hurdle for employees and service providers of investment companies was, until recently, the fact that Germany is highly decentralised and has many different financial centres. These are the key findings of the survey “Which hurdles do foreign fund managers have to overcome in the German market?, which was initiated by the specialised communications consultancy Gerle Financial Communications (GFC). Please find the complete results of the survey in this English press release (PDF file). Continue Reading

Survey: The hurdles foreign fund companies have to overcome on the German market

The German fund market is and remains interesting for foreign fund managers, and their number is increasing. But what difficulties do investment companies and their employees from neighbouring European countries or overseas face when entering the market? A new survey by Gerle Financial Communications (GFC) is intended to shed some light on this. Germany remains attractive as a market for foreign investment companies: more and more asset managers are moving to Frankfurt, Munich or the Rhine-Ruhr region. While the number of non-German investment companies in Germany was 28 at the end of 2002, according to the financial supervisory authority BaFin and the BVI industry association there are now more than 700 foreign asset managers operating between Flensburg and Passau. Continue Reading

universal spotlight: a new magazine for the company anniversary

universal spotlight is a new customer magazine from Universal-Investment which is aiming at institutional clients as well as fund initiators, with whom the now third-largest investment company on the German market cooperates. The first edition was also an anniversary edition, as “UI” has only turned 50. Gerle Financial Communications was jointly responsible for the concept, editing and text of this universal spotlight.

upgrade! 02/2017: Two mammoth regulations are waiting for the funds industry

MiFID II and the investment tax reform – there are two mammoth regulations waiting for the German funds industry at the beginning of 2018. The cover story of the latest issue of upgrade!, Universal-Investment‘s magazine for its funds partner, deals with the effects of the two regulations for funds sales and investment companies. Once more, Gerle Financial Communications was entrusted by Universal-Investment to do investment writing and editing for the magazine.