Digital Marketing, virtual investment conferences and the question: LinkedIn or TikTok? This is how you could describe the topic of the 5th episode of GFC (not the ‘Global Financial Crisis’) Podcast. How do investment companies draw attention to themselves when they can no longer meet and advise their clients face-to-face? How is the relationship between Sales (they were the topic of the last GFC Podcast) and Marketing of asset and wealth managers changing? I talk about this, traditional strategies and new tools and about the fundamental upcoming regulation on cookies with Patrick Ide, Managing Director of GrndWorX in The Hague, and Alexandra von Kalnein, Managing Director of Natango Invest in Frankfurt am Main. This podcast is in English. Here you can find the whole interview with Patrick and Alexandra in English as a PDF.
Duration of the podcast: 22:16 min.
How laborious institutional fund distribution has become in times of Coronavirus and lockdown, and which conclusions can be drawn from this for the future – that’s the topic of the new 4th episode of GFC (not the ‘Global Financial Crisis’) Podcast. And this time it’s completely in English. I’ve spoken to four Third Party Marketers, external sales consultants, who have been selling funds for a number of asset managers in the German speaking market (D-A-CH) and Luxembourg for decades: Natango Invest and bavi consulting (Bavicon) in the Frankfurt area, Multi Boutique Marketers (MBMs) in Luxembourg and London based Bohanan Ltd. Their verdict: No personal meetings, no pitches for new mandates and much longer investment processes – it’s been tough times and this is going to stay for a while … (original interview as a PDF).
The new, third episode of GFC (not the ‘Global Financial Crisis’) Podcast is about financial market regulation, the still threatening commission cap for life insurance and the EU taxonomy (and long hair). Original statements can be heard from opponents and supporters of the commission cap – members of the German Bundestag Carsten Brodesser (CDU) and Frank Schäffler (FDP), Dr. Peter Schwark of the Association of the German Insurers (GDV), Norman Wirth, Brokers’ Association AfW, and Axel Kleinlein of the German Association of the Insured (BdV). In addition, an interview with consultant Anke Limbach (Limbach Consulting) – management consultant and specialist for the implementation of complex organisational projects in the securities investment sector – on the EU taxonomy for sustainable investments … and why this is likely to become an even greater degree of coordination than MiFID 2.
Unfortunately, it’s all in German …
If the business world is united in one consequence of COVID-19, it is the conviction that digital transformation across all sectors and functions has been accelerated by the pandemic. This is especially true for the distribution teams of asset and wealth-managers, say Patrick Ide and Dorit Erzmoneit, Senior Partners for GrndWrX (formerly part of Nurture). They are counting some of the largest brands in the fund industry as well as several niche investment boutiques among their clients.
“Digital marketing’s job is to deliver leads for sales – an incredible opportunity for all sizes of asset managers!”, as the experts for digital engagement explain in an Interview with Gerle Financial Communications.. The importance of the increasing digital presence for investment companies has only recently been demonstrated once more by Universal-Investment’s acquisition of the digital sales and marketing platform CapInside.
Patrick and Dorit are convinced: The ongoing trend to more tailored and deeper digital engagement marketing will eventually rip up the classic sales approach of contacting and meeting clients, only to tell them something they already know. Read more about it in this interview on LinkedIn.
One of the few positive effects of the coronavirus crisis and lockdown during recent months was that I had more time to take up new things – like creating an editorial podcast (and you wouldn’t believe how much work goes into such a project – even if, like me, you worked in radio a long time ago)! My podcast, which will be published once a month, is mainly about the success and efforts of foreign financial service companies on the German market. The first episode of “GFC (not the ‘Global Financial Crisis’) Podcast” is now finished and can be listened to on Deezer and Spotify as well as on this website (it’s mainly in German, though).