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Survey: The biggest challenges for foreign fund companies in Germany in 2021

Chart showing the biggest challenges for foreign asset managers in Germany 2021Germany’s decentralised structure with its different financial centres, access to distribution partners, fund-related regulation and Working from Home (WfH) as well as specific requirements from clients are the biggest challenges for foreign fund companies in the German market. Compared to the respective home markets of the asset managers, regulation in Germany causes considerably more work. These are the main findings of the survey “What hurdles do foreign fund houses have to overcome in the German market?” – the second after 2020 – which was conducted by the specialised communications consultancy Gerle Financial Communications (GFC).

Representatives of 18 companies that work for or provide services to foreign fund houses, mainly in Sales, took part in the online survey in February and March of this year. Participating firms came from Europe (twelve firms), North and South America (five) and Asia (one firm). Eight of the participants (44%) have been present on the German market for more than five years, three (17%) between three and five and four (22%) between one and three years. Three companies (17%) have only become active on the German market in the past twelve months. Continue Reading

Asset Manager Survey 2021: What are the biggest hurdles for foreign asset managers coming to the German market?

What are the biggest hurdles for foreign investment companies in the German market? Is it specific requirements of institutional clients or complex German regulations? Switch to Work from Home or cautiously returning to the office? Or is it finding the right sales contacts or pushing ahead with digitisation? The following online survey – the second after 2020 – seeks answers to such central questions. It is aimed at foreign asset managers in Germany who have only been represented here for a few years or are still planning to enter the German speaking market.

The questionnaire consists of 12 questions, so answering shouldn’t take longer than 10 to 15 minutes. The (anonymous) results of the survey can be requested by all participants at the end of the survey with no further strings attached. The survey is open until mid of March 2021. To access the link to the survey (in English), please click here.

Survey: The biggest hurdles for foreign asset managers in Germany

Specific customer requirements, fund-related regulation and access to distribution partners are the biggest challenges for foreign investment companies in the German market – or at least they were until the Coronavirus lockdown began. The highest personal hurdle for employees and service providers of investment companies was, until recently, the fact that Germany is highly decentralised and has many different financial centres. These are the key findings of the survey “Which hurdles do foreign fund managers have to overcome in the German market?, which was initiated by the specialised communications consultancy Gerle Financial Communications (GFC). Please find the complete results of the survey in this English press release (PDF file). Continue Reading

Survey: The hurdles foreign fund companies have to overcome on the German market

The German fund market is and remains interesting for foreign fund managers, and their number is increasing. But what difficulties do investment companies and their employees from neighbouring European countries or overseas face when entering the market? A new survey by Gerle Financial Communications (GFC) is intended to shed some light on this. Germany remains attractive as a market for foreign investment companies: more and more asset managers are moving to Frankfurt, Munich or the Rhine-Ruhr region. While the number of non-German investment companies in Germany was 28 at the end of 2002, according to the financial supervisory authority BaFin and the BVI industry association there are now more than 700 foreign asset managers operating between Flensburg and Passau. Continue Reading