Digital Marketing, virtual investment conferences and the question: LinkedIn or TikTok? This is how you could describe the topic of the 5th episode of GFC (not the ‘Global Financial Crisis’) Podcast. How do investment companies draw attention to themselves when they can no longer meet and advise their clients face-to-face? How is the relationship between Sales (they were the topic of the last GFC Podcast) and Marketing of asset and wealth managers changing? I talk about this, traditional strategies and new tools and about the fundamental upcoming regulation on cookies with Patrick Ide, Managing Director of GrndWorX in The Hague, and Alexandra von Kalnein, Managing Director of Natango Invest in Frankfurt am Main. This podcast is in English. Here you can find the whole interview with Patrick and Alexandra in English as a PDF.
Duration of the podcast: 22:16 min.
The (for the time being) final curtain in the Brexit drama is rising these days, but it does not look like a good ending for the British financial and fund industry. Until recently, the biggest opportunity seemed to be “Fish for Finance“. But that is unlikely to happen. British financial firms are sitting on dry land if they do not have their own branch in the European Union by now (read the whole article as a PDF). Until the cancellation of British Prime Minister Boris Johnson last Friday, “Fish for Finance” – a possible trade between fishing rights for EU fishing boats in British waters on one hand and access for British financial products to the European Union on the other – looked quite promising. Haddock for funds or cod for derivatives, so to speak. Continue Reading
How laborious institutional fund distribution has become in times of Coronavirus and lockdown, and which conclusions can be drawn from this for the future – that’s the topic of the new 4th episode of GFC (not the ‘Global Financial Crisis’) Podcast. And this time it’s completely in English. I’ve spoken to four Third Party Marketers, external sales consultants, who have been selling funds for a number of asset managers in the German speaking market (D-A-CH) and Luxembourg for decades: Natango Invest and bavi consulting (Bavicon) in the Frankfurt area, Multi Boutique Marketers (MBMs) in Luxembourg and London based Bohanan Ltd. Their verdict: No personal meetings, no pitches for new mandates and much longer investment processes – it’s been tough times and this is going to stay for a while … (original interview as a PDF).
The new, third episode of GFC (not the ‘Global Financial Crisis’) Podcast is about financial market regulation, the still threatening commission cap for life insurance and the EU taxonomy (and long hair). Original statements can be heard from opponents and supporters of the commission cap – members of the German Bundestag Carsten Brodesser (CDU) and Frank Schäffler (FDP), Dr. Peter Schwark of the Association of the German Insurers (GDV), Norman Wirth, Brokers’ Association AfW, and Axel Kleinlein of the German Association of the Insured (BdV). In addition, an interview with consultant Anke Limbach (Limbach Consulting) – management consultant and specialist for the implementation of complex organisational projects in the securities investment sector – on the EU taxonomy for sustainable investments … and why this is likely to become an even greater degree of coordination than MiFID 2.
Unfortunately, it’s all in German …
If the business world is united in one consequence of COVID-19, it is the conviction that digital transformation across all sectors and functions has been accelerated by the pandemic. This is especially true for the distribution teams of asset and wealth-managers, say Patrick Ide and Dorit Erzmoneit, Senior Partners for GrndWrX (formerly part of Nurture). They are counting some of the largest brands in the fund industry as well as several niche investment boutiques among their clients.
“Digital marketing’s job is to deliver leads for sales – an incredible opportunity for all sizes of asset managers!”, as the experts for digital engagement explain in an Interview with Gerle Financial Communications.. The importance of the increasing digital presence for investment companies has only recently been demonstrated once more by Universal-Investment’s acquisition of the digital sales and marketing platform CapInside.
Patrick and Dorit are convinced: The ongoing trend to more tailored and deeper digital engagement marketing will eventually rip up the classic sales approach of contacting and meeting clients, only to tell them something they already know. Read more about it in this interview on LinkedIn.
What are the biggest challenges for foreign investment companies in Germany? And why are German institutional investors not as special in some things as they sometimes believe – but in others they are? This is the topic of the second episode of GFC (not the ‘Global Financial Crisis’) Podcast. To this end, I announce the results of a survey we recently published on this topic and interview Christina Boeck, partner at the international strategy consultancy INDEFI. We talk about why even large established investment companies from abroad sometimes find it difficult to do business in the Federal Republic of Germany, and how foreign fund companies can best prepare themselves for entering the very fragmented German market. Unfortunately, everything is only in German …
Specific customer requirements, fund-related regulation and access to distribution partners are the biggest challenges for foreign investment companies in the German market – or at least they were until the Coronavirus lockdown began. The highest personal hurdle for employees and service providers of investment companies was, until recently, the fact that Germany is highly decentralised and has many different financial centres. These are the key findings of the survey “Which hurdles do foreign fund managers have to overcome in the German market?“, which was initiated by the specialised communications consultancy Gerle Financial Communications (GFC). Please find the complete results of the survey in this English press release (PDF file). Continue Reading
One of the few positive effects of the coronavirus crisis and lockdown during recent months was that I had more time to take up new things – like creating an editorial podcast (and you wouldn’t believe how much work goes into such a project – even if, like me, you worked in radio a long time ago)! My podcast, which will be published once a month, is mainly about the success and efforts of foreign financial service companies on the German market. The first episode of “GFC (not the ‘Global Financial Crisis’) Podcast” is now finished and can be listened to on Deezer and Spotify as well as on this website (it’s mainly in German, though).
The German fund market is and remains interesting for foreign fund managers, and their number is increasing. But what difficulties do investment companies and their employees from neighbouring European countries or overseas face when entering the market? A new survey by Gerle Financial Communications (GFC) is intended to shed some light on this. Germany remains attractive as a market for foreign investment companies: more and more asset managers are moving to Frankfurt, Munich or the Rhine-Ruhr region. While the number of non-German investment companies in Germany was 28 at the end of 2002, according to the financial supervisory authority BaFin and the BVI industry association there are now more than 700 foreign asset managers operating between Flensburg and Passau. Continue Reading
The”Federation of Small Businesses (FSB)” has published a portrait of Hagen Gerle in the “My Business” section of its current issue (January to March 2020) of its member magazine “first voice”. The magazine is published five times a year with a circulation of around 27,500 copies (well, of course this is massive PR is in its own right, but the article also deals with the importance of coffee, running and the benefits of the EU).