GFC Podcast episode 5: “Digital marketing – asset managers’ sales’ best friend in these times”

Digital Marketing, virtual investment conferences and the question: LinkedIn or TikTok? This is how you could describe the topic of the 5th episode of GFC (not the ‘Global Financial Crisis’) Podcast. How do investment companies draw attention to themselves when they can no longer meet and advise their clients face-to-face? How is the relationship between Sales (they were the topic of the last GFC Podcast) and Marketing of asset and wealth managers changing? I talk about this, traditional strategies and new tools and about the fundamental upcoming regulation on cookies with Patrick Ide, Managing Director of GrndWorX in The Hague, and Alexandra von Kalnein, Managing Director of Natango Invest in Frankfurt am Main. This podcast is in English. Here you can find the whole interview with Patrick and Alexandra in English as a PDF.

Duration of the podcast: 22:16 min.