If the business world is united in one consequence of COVID-19, it is the conviction that digital transformation across all sectors and functions has been accelerated by the pandemic. This is especially true for the distribution teams of asset and wealth-managers, say Patrick Ide and Dorit Erzmoneit, Senior Partners for GrndWrX (formerly part of Nurture). They are counting some of the largest brands in the fund industry as well as several niche investment boutiques among their clients.
“Digital marketing’s job is to deliver leads for sales – an incredible opportunity for all sizes of asset managers!”, as the experts for digital engagement explain in an Interview with Gerle Financial Communications.. The importance of the increasing digital presence for investment companies has only recently been demonstrated once more by Universal-Investment’s acquisition of the digital sales and marketing platform CapInside.
Patrick and Dorit are convinced: The ongoing trend to more tailored and deeper digital engagement marketing will eventually rip up the classic sales approach of contacting and meeting clients, only to tell them something they already know. Read more about it in this interview on LinkedIn.