{"id":2386,"date":"2020-08-06T17:40:30","date_gmt":"2020-08-06T17:40:30","guid":{"rendered":"https:\/\/www.gerle-communications.co.uk\/ocean\/2020\/08\/digitales-marketing-ist-eine-grose-chance-fur-asset-manager-aller-grosen\/"},"modified":"2025-08-15T13:24:40","modified_gmt":"2025-08-15T13:24:40","slug":"digitales-marketing-ist-eine-grose-chance-fur-asset-manager-aller-grosen","status":"publish","type":"post","link":"https:\/\/www.gerle-communications.co.uk\/de\/2020\/08\/digitales-marketing-ist-eine-grose-chance-fur-asset-manager-aller-grosen\/","title":{"rendered":"\u201eDigitales Marketing ist eine gro\u00dfe Chance f\u00fcr Asset Manager aller Gr\u00f6\u00dfen&#8220;"},"content":{"rendered":"<p><strong>Dass sich digitale Transformation durch COVID-19 \u00fcber alle Sektoren hinweg beschleunigt hat, gilt insbesondere f\u00fcr die Vertriebsteams von Asset Managern.<\/strong> \u201eEin Verm\u00f6gensverwalter muss f\u00fcr die Zeit Sichtbarkeit haben, wenn sein Verk\u00e4ufer nicht vor dem Kunden sitzt&#8220;, sagen Patrick Ide und Dorit Erzmoneit. Sie sind Senior-Partner des Digital-Spezialisten <strong><a href=\"https:\/\/grndworx.com\/\" target=\"_blank\" rel=\"noopener\">GrndWorx<\/a><\/strong> (ehemals Teil von Nurture), der einige der gr\u00f6\u00dften Marken der Fondsbranche sowie mehrere Investmentboutiquen zu seinen Kunden z\u00e4hlt.<\/p>\n<p>\u201eAufgabe des digitalen Marketings ist es, Leads f\u00fcr den Vertrieb zu liefern \u2013 eine unglaubliche Chance f\u00fcr Verm\u00f6gensverwalter jeder Gr\u00f6\u00dfe&#8220;, betonen die Experten f\u00fcr digitales Engagement in einem Interview mit Gerle Financial Communications.\u00a0 Welche Bedeutung die zunehmende digitale Pr\u00e4senz f\u00fcr Fondsgesellschaften besitzt, habe dieser Tage erst wieder die <a href=\"https:\/\/www.universal-investment.com\/de\/themen\/presse\/ui-ubernimmt-capsinside\" target=\"_blank\" rel=\"noopener noreferrer\">\u00dcbernahme der digitalen Vertriebs- und Marketingplattform CapInside durch Universal-Investment<\/a> gezeigt.<\/p>\n<p>Im Interview mit Gerle Financial Communications erkl\u00e4ren Ide und Erzmoneit, warum sie davon \u00fcberzeugt sind: Der anhaltende Trend zu einem st\u00e4rker zugeschnittenen und tiefer gehenden digitalen Engagement-Marketing wird den klassischen Vertriebsansatz zunichte machen, Kunden zu kontaktieren und sich mit ihnen zu treffen, nur um ihnen etwas zu erz\u00e4hlen, was sie bereits wissen. Mehr dazu hier im <a href=\"https:\/\/www.gerle-communications.co.uk\/wp-content\/uploads\/2020\/09\/GFC-Interview-mit-Dorit-Erzmoneit-und-Patrick-Ide-Nurture-29-07-2020.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Interview (Artikel als PDF)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dass sich digitale Transformation durch COVID-19 \u00fcber alle Sektoren hinweg beschleunigt hat, gilt insbesondere f\u00fcr die Vertriebsteams von Asset Managern. \u201eEin Verm\u00f6gensverwalter muss f\u00fcr die Zeit Sichtbarkeit haben, wenn sein Verk\u00e4ufer nicht vor dem Kunden sitzt&#8220;, sagen Patrick Ide und Dorit Erzmoneit. Sie sind Senior-Partner des Digital-Spezialisten GrndWorx (ehemals Teil von Nurture), der einige der [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"minimal","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_pvb_checkbox_block_on_post":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[93],"tags":[103,90],"class_list":["post-2386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-covid-19-de","tag-digitales-marketing","entry","has-media"],"yoast_head":"<!-- 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